茶文化英文读后感精练(28)
2022-08-14 来源:百合文库
Li cites his own company as an example. The group mainly sells tea as a raw material rather than a branded product. As a result, its profit margin is only about 5 percent, and sometimes even lower.
The tea expert adds that Chinese companies should also adapt to the needs of western customers, who might prefer black tea to green, and teabags to loose-leaf teas.
Wen Zhongliang, deputy director of the Foreign Trade Department under the Ministry of Commerce, says it is an urgent task for Chinese tea producers and sellers to build up the image of Chinese tea abroad to boost tea exports.
"In addition to ensuring the high quality of Chinese tea, tea enterprises in the country should promote the image of Chinese tea together. It could be something of an effort to explain the cultural significance and health benefits of tea to foreigners, but once they realize that, they will find it fascinating."
The tea expert adds that Chinese companies should also adapt to the needs of western customers, who might prefer black tea to green, and teabags to loose-leaf teas.
Wen Zhongliang, deputy director of the Foreign Trade Department under the Ministry of Commerce, says it is an urgent task for Chinese tea producers and sellers to build up the image of Chinese tea abroad to boost tea exports.
"In addition to ensuring the high quality of Chinese tea, tea enterprises in the country should promote the image of Chinese tea together. It could be something of an effort to explain the cultural significance and health benefits of tea to foreigners, but once they realize that, they will find it fascinating."
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